If you want your agency to stand out online, video is one of the simplest ways to build trust faster, plus you can just use your phone to get started. In this conversation with Brad Harvey, we dig into how agencies are using video to strengthen client relationships, improve retention, and create a stronger local presence without overcomplicating the process. The biggest takeaway is that video does not have to be polished to be effective. What matters most is showing up consistently, answering real questions, and letting people see the human side of your agency.
Videos That Build Trust, Retention, and Reach
Video works best when it feels useful, visible, and personal.
-Start with simple content people already want. FAQ videos, owner introductions, and short explanations of common coverage questions are easy ways to build trust and improve client communication.
-Use testimonials and team content to deepen connection. Client stories create credibility, and culture videos help both prospective clients and future hires understand who you are.
-Post where it compounds. YouTube, your agency website, and social media all play different roles, but together they strengthen SEO, increase visibility, and give your content a longer shelf life.
The agencies getting the most out of video are not waiting for perfect production—they are creating consistent content that helps people feel informed and connected.
Showing Up on Camera and Online
Video helps agency owners shift from interruption-based marketing to trust-based marketing, and the strongest results usually come from consistency over polish. Plus, Google says there is a 50x greater chance of being in the top three (business profiles listed) if you have video on your site.
(00:07:07) Push vs Pull marketing shift
(00:17:59) Finding help for customer testimonials
(00:21:29) Importance of video for retention
(00:24:25) Answering FAQs on social media
(00:28:20) Using testimonials to build relationships
(00:32:29) Using video to boost SEO
(00:38:30) Team reactions after acquisition
(00:42:10) Creating company culture content
(00:46:33) Discussing AI and human creativity
(00:48:22) Using influencers to sell
(00:51:04) Connecting with niche communities
Using Video to Make Your Agency More Memorable
The strongest agency video strategy is usually the simplest one: show up, be helpful, and keep going. Clients respond to clarity and authenticity, whether that comes through a quick FAQ video, a testimonial, or a short introduction to your team.
Video also supports more than marketing. It improves retention, strengthens agency branding, helps with recruitment, and gives your website content that continues working long after it is posted. As your agency grows, you can always increase production quality later—but the real advantage comes from getting started and staying visible.
Connect with Eddie Price and Jenesis Software:
LinkedIn: https://www.linkedin.com/in/eddierprice/
The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753
Agency Management Software: https://www.jenesissoftware.com/
Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/
YouTube: https://www.youtube.com/@Jenesissoftware
Connect with Brad Harvey & Brad Harvey Creative:
Website: https://www.bradharveycreative.com/
Email: BradHarveyCreative@gmail.com
Phone: 419-202-9920
Facebook: https://www.facebook.com/Brad-Harvey-Creative-202528056449463/
LinkedIn: https://www.linkedin.com/in/brad-harvey-599ab240/